brand marketing professional

Terése
Sundberg

Hi, I’m Terese Sundberg

Brand Marketing Professional | Digital Storyteller | Strategic Thinker

Who I Am

I’m a Glasgow-based (originally from the subarctic climate in north of Sweden) brand marketing professional with over 7 years of B2C experience in high-impact digital campaigns, brand strategy, and creative storytelling. I’m consumer insight-led, agile, collaborative, and results-driven—whether I’m leading brand refreshes, launching new products, or driving engagement through social media and CRM strategies.

I hold a Mini MBA in Digital Marketing and have built a reputation for marrying creative vision with commercial outcomes.

What I Do

Currently, I run Sundberg Consultancy, where I lead marketing strategy and brand development for clients across industries—including Esports and entertainment. Prior to that, I spent several years at Bally’s Interactive, spearheading brand campaigns, managing cross-functional teams, and delivering measurable impact (like a 76% uplift in customer engagement and a 7% increase in brand sentiment).

Core Skills

• Brand Strategy & Identity

• Digital Campaign Execution (Meta, YouTube, CRM)

• Creative Storytelling

• Social Media Strategy

• Stakeholder Engagement & Cross-Team Collaboration

• Data-Driven Decision Making

• Project Management
  

My Work in Action

• Delivered a brand refresh at Bally’s Interactive using market research and consumer insights to reignite customer loyalty.

• Launched a cross-industry promotional campaign that increased engagement by 76%.

• Partnered with Alzheimer’s Research UK to align brand values with social impact, improving public sentiment.

• Successfully developed and implemented brand guidelines for five brands under one Esports umbrella.

Hobbies & interest

Running

Hiking

Video Editing

Resin Art

Weight lifting

Photography